PROJECT

SEAN CAIRNS

SPORTSWEAR COMMERCIAL

Pre-Production / Production / Post-Production

DESCRIPTION

This short promotional/spec advert was crafted for boxer Sean Cairns, filmed at the Rydal Boxing Gym in Bootle, Liverpool, back in 2018. It served as both a showcase of our filmmaking skills and a testament to our potential for future projects, particularly in creating sportswear adverts. The film captures the raw determination of a boxer pushing himself to the limit in the gym, employing a dynamic visual style reminiscent of classic "Lucozade adverts," characterized by quick cuts and fast-paced camera work. 

WHAT DID WE DO?

Josh collaborated with his university friend, Michael Haffenden, to bring this vision to life. Josh took on the role of director while Michael handled filming duties. Working closely with Sean, Josh recorded a compelling voiceover that authentically conveyed Sean's drive and ambition as a boxer. The film was shot at the Rydal Gym, a location that holds a special place in Josh's heart. This iconic building is often Josh's first choice when considering locations for sporting endeavours, as it beautifully captures the essence of boxing in the most cinematic ways. The opportunity to film at Rydal Gym was made possible by the strong relationship built with owner Rob Butler and Coach Dee Taggart over the years. Having utilized the gym for training and filming during his time at Liverpool John Moores University, Josh saw this project as an opportunity to give back to Rob, who generously provided the location for filming on numerous occasions, free of charge.