PROJECT
TRAMWAY PATH
ITV COMMERCIAL
Pre-Production / Production / Post-Production
DESCRIPTION
Production Haus created a high-energy TV commercial for Tramway Path, which aired on ITV, promoting their innovative house raffle service. This project demonstrated our ability to adapt to any client brief, delivering a visually engaging and entertaining advert designed to boost digital engagement and highlight the brand’s latest promotions.
Filmed in London, the commercial blended a modern, relatable approach with high-production values, featuring TikTok star Joe Carmichael to connect with a younger audience. By incorporating cinematic visuals, sharp storytelling, and humor, we crafted an advert that resonated with viewers while maintaining a polished, professional aesthetic.
At Production Haus, we specialize in creating commercial content that entertains, informs, and drives engagement, ensuring brands stand out in the competitive digital and TV landscape.
WHAT DID WE DO?
Managed the entire production process, from scripting and storyboarding to post-production.
Developed a clear and engaging narrative that aligned with the brand’s objectives, ensuring a strong promotional impact.
Filmed on location at a specially selected Airbnb in London, creating an inviting and authentic setting.
Cast TikTok star Joe Carmichael, adding a modern, relatable edge to appeal to younger audiences.
Captured dynamic, humorous moments on set to enhance audience engagement.
Used in-camera transitions and seamless editing techniques to create a visually appealing and fast-paced commercial.
Ensured a polished final product, maintaining a warm, inviting aesthetic while meeting the client’s goals for digital and TV engagement.