PROJECT
VAN HEUSEN
SPORTSWEAR COMMERCIAL
Pre-Production / Production / Post-Production
DESCRIPTION
For this sportswear commercial, we embarked on a dynamic 2-day shoot for VAN HEUSEN, a globally renowned clothing brand, promoting their latest sportswear line, VH FLEX. Our objective was to project a high-class, business-oriented brand image that aligns perfectly with Van Heusen's reputation for quality and sophistication. London, with its blend of historic charm and modern elegance, provided the perfect backdrop for this project. From the bustling streets of the financial district to the serene parks and iconic landmarks, every location was chosen to enhance the narrative of style, innovation, and elegance that VH FLEX embodies.
WHAT DID WE DO?
Our involvement spanned the entire production process, starting with pre-production where we crafted the script and storyboard. Our creative team worked closely to ensure that every detail reflected Van Heusen's vision and brand identity. During the shoot, we employed state-of-the-art equipment and innovative filming techniques to capture high-quality footage that highlighted the functionality and style of the VH FLEX line.
After filming, our in-house post-production team took over, collaborating closely with Van Heusen to bring the concept to life through careful editing, sound design, and colour grading. This collaboration ensured that the final video was a polished, compelling representation of the brand, successfully merging the artistic direction with the client's objectives to produce a captivating final product.
